Essay on Transsexualism

Paper on Transsexualism Paper on Transsexualism This is a free example paper on Transsexualism: In 1952, not many Americans knew about the idea of transsexualism. It was hard to comprehend or recognize that sex was not interchangeable with sex; that is, a great many people accepted that the life systems with which a kid was conceived would unquestionably impact their conduct, mien, vocation decisions, tastes and sexual inclinations in one of two different ways: male, or female. It was in that year that Christine Jorgensen was conceived. Christine Jorgensen was in truth a nom de plume a multi year old ex-GI from the Bronx named George. Since adolescence Jorgensen had been spooky by his place in the sexual double framework, pulled like a magnet to a female personality in spite of his male private parts. He had at last chosen to look for sex-reassignment medical procedure, an activity that was not accessible in America but rather was roughly performed by certain specialists in Denmark (Brown et. al). In the long run subtleties of Jorgensens medical procedure were spilled to journalists and the Daily News shouted EX-GI BECOMES BLONDE BOMBSHELL one calm morning in December, moving America into a furor of stun, shock, and interest. A few people even observed the reality and exposure of such an occasion as a significant milestone in the devastation of all good and cultural great. What most Americans and other Western residents didnt know was that a rich history of transsexualism, transgenderism and additionally sex variety had been alive and celebrated in numerous Non-Western social orders for countless years. The Two-Spirited individuals of the different American Indian clans and pre-contact south-and focal Americans are seemingly the most fascinating case of remarkable transgenderal customs, convictions, and cultural hugeness. Two-Spirited individuals, first expounded on in Western writing in the late sixteenth-century, were called bardaja or berdaches by European teachers (Trexler). These words demonstrated an open job in homosexuality and got from the Persian bardah detainee or kept kid. In spite of proof that some berdaches provided homo-sexual administrations for warriors in focal American clans and the clear recurrence with which they took same-sex darlings, these people played a fundamentally sex based, instead of sexual, job. At times this sexual orientation job was practical, for example, in the occurrences of female-conceived youngsters being raised as young men to encourage a dads chasing in the Inuit means based economies. So also, in families whose youngsters had all been brought into the world male, a kid in present-day Colombia may have been given a female sexual orientation to fill the job of fathers worker or overseer of a debilitated mother. For the most part these people would hold their given-sexual orientation for the remainder of their lives (Trexler). It is essential to acknowledge, nonetheless, that in many indigenous societies, the youngster raised Two-Spirit was not just brought up in the contrary sex job, yet as a mix of the two, as notes Roscoe in The Zuni Man-Woman: [A] male lhamana would take on jobs that not just included male word related status, for example, rancher, weaver, shaman and narrator, however potter and maid also, which were female jobs (126). Then again, most of exploration on Two-Spirited individuals has uncovered a sexual orientation job that is more otherworldly than useful. As an unmistakable difference to Europeans, indigenous Americans didn't by and large view the presence of a third sex as an anomalous marvel, yet rather as a one of a kind mix of male and female that accompanies an uplifted otherworldliness. In a lot of clans, for example, the Navajo, guardians would perceive a youngster that was to turn into a man-lady or lady man by the manner in which the person in question acted while youthful (Goulet). In the way of life of the Plains and the Prairies, just as in parts of California and the Northeast, the decision to turn into a Two-Spirit was gone before by a dream or a fantasy, which both clarified and legitimized their decision to turn into a sex other than lady or man (Lang, 95). In still different societies, for instance the Canadian Dene-Tha, kids are gendered as indicated by a perplexing arrangement of cross-sex resurrection convictions (Lang, 95). Regularly these purposes behind sexual orientation difference are not select, i.e., a male may communicate an inclination for customarily female tasks while youthful and later experience an otherworldly guidance to turn into a lady, or the other way around. Despite the explanation behind sex difference among Two-Spirited individuals, their double sexual orientations are a characteristic piece of the Native American social world view that emphasize[s] and appreciate[s] change and change (Lang, 93). Local Americans are relied upon to experience numerous adjustments in a lifetime. The Navajo Ndleeh㠩ã ©, actually, implies somebody who is in a steady procedure of progress (Lang, 97). ______________ is an expert exposition composing administration which can give secondary school, school and college understudies with 100% unique exceptionally composed articles, research papers, research projects, papers, courseworks, schoolworks, book surveys, book reports, lab reports, tasks, introductions and different assignments of top quality. In excess of 700 expert Ph.D. what's more, Master’s scholarly journalists. Don't hesitate to arrange a uniquely composed exposition on Transsexualism from our expert article composing administration.

Essay About Racism In America Example For Students

Article About Racism In America On the off chance that somebody asked you what it resembles to live in an ideal world,how would you answer? Numerous individuals may state something like, A spot withoutand contentions or battling. Others may state A spot where there is notpollution. In any case, has anybody one at any point thought to state, A spot withoutracism.? For certain Americans, bigotry has never at any point entered their thoughts. Forothers, it is something they need to live with regular. In certain social orders inAmerica, prejudice isnt even a factor, all residents of the network get along. In any case, in different social orders, bigotry is a case that could be dangerous. Prejudice, in definition, is the conviction that humankind is separated into stratifiedgenetically various socks called races; as per its adherentsracial contrasts make one gathering better than another. (Morals; Walker,Randolph Meade, 722) If you are a bigot, you put stock in prejudice. Racists willoften guarantee that individuals from their own race or minority are mentally,physically, ethically as well as socially better than those of different races. (TheWorld Book Encyclopedia; Pettigrew, Thomas F., 62) For these reasons, manyracists think they merit exceptional rights or benefits. The Bill of Rights waswritten a little under 200 years prior, yet controlling bigotry in America is stilla task nobody can appear to over take. In South Carolina, a Confederate banner stillwaves high over the legislative hall for the viewing pleasure of anyone passing by. Is the sort of model we wantto set for the young people of America? To individuals in Europe, Asia, and on othercontinents, America is a magnificent spot to live. It has been supposed to be oneof the best countries on earth. (Nova; Marshall, Christopher) Yet, ourstruggle to manage the entirety of our residents is a progressive war that has yet toand presumably will never be won. Subjugation is supposed to be one of the best racialtragedies to ever occur in America. Upon the passage of this new millenium,slavery and bigotry is as yet drilled in America. White Americans have theirforefathers to fault for the scorn and outrage they have in their heartsconcerning races not the same as theirs. What is supposed to be the God-givenright to fairness and extreme opportunity (Nova; Marshall, Christopher) has beencrushed for some, by the uncited obliviousness of my ?finely taught individuals. Racists frequently need somebody to fault for an inappropriate doings, disdain and stupidityin America. Who preferred to fault over somebody with skin of an alternate color?Racism is simply one more type of preference. In the event that an individual or gathering of individuals acts ordresses in an unexpected way, these individuals may get doubted or abandoned. Numerous individuals donot perceive the great characteristics that another gathering have. White Americans arethe primary chiefs of bigotry against ethnic minority gatherings. Most whiteAmericans are ignorant of how foolish bigotry can be. (Nova; Marshall,Christopher) Does America need an AWAKENING? Would it do any great? In the event that you wereto put yourself in the shoes of an African American, an American Indian, aPuerto Ricanyou may state that American is in positive a significant make-overconcerning all races. Two white understudies were suspended for ambushing AfricanAmerican understudies at Millard High School in Oma ha, Neb. What's more, a third whitestudent was undermined by different whites for partner with the schools 25blacks. (CQ Researcher; Phillips, Susan, 3) Are you prepared for that make-over?Many white understudies, for instance, accept that blacks currently have equivalent access to acollege training (CQ Researcher; Phillips, Susan, 4) Or do you thinkeveryone is over responding on this entire issue? A main problem a few people have,concerns the police and columnists. Journalists frequently utilize the terms allegedkilling and asserted bigotry in their sections. Since when has abeheading been known as whatever else other than murderyou dontaccidentally execute somebody (Media Watch; Boyce, Kesha) With the policeinvestigating whether this is an abhor wrongdoing or not has made manynon-racists and African Americans very furious. Since when has two white mendousing a dark man with gas and setting him ablaze not been a hatecrime (Media Watch; Boyce, Kesha) I simply need you to know, as yo u arefinishing perusing this report-I didn't compose it to adjust your perspective or make youbiased somehow toward bigotry. I simply needed make you fully aware of someof the upsetting things going on in your incredible country, and perhaps right inyour own back yard, at your childs school, even in your work environment. Shootingshappen regular, however decapitations dont. On the off chance that this should be the year whenAmerica and everyone should rethink the issues of racethenwhat the hell is going on (Media Watch; Boyce, Kesha) Are your eyes openwide?

Peotry Review Essay Example | Topics and Well Written Essays - 1250 words

Peotry Review - Essay Example The writer reviews the time the sprinter won a race, picking up him the public’s adoration, Man and kid stood cheering by; And home we brought you shoulder-high. The artist relates this glad time to the present, where Shoulder-high we bring you home; And put you at your limit down. With this couplet â€Å"he looks at the race to the burial service parade. The respect of being held high was supplied the first run through for triumph, and the last time for praise. The limit speaks to the grave of the competitor, his entryway into the post-existence. The peruser is compelled to think about the certainty of death. He asks himself that whether the competitor is to be begrudged for biting the dust so not long after his accomplishments, as opposed to being felt sorry for his sudden passing. Housman depicts the sudden passing of the sprinter as something alluring. â€Å"Smart chap, to slip betimes away† The artists tone is ironical as he praises the sprinter on his demise. Later on the state of mind gets hopeless with â€Å"Eyes the obscure night has shut†¦Ã¢â‚¬ ¦Ã¢â‚¬  Fundamentally the sonnet can be viewed as either giving comfort to one side behind by the runner’s passing, by harping on the way that in death the sprinter has accomplished an alternate sort of eternality. An interminability wherein his wonder is saved and not overwhelmed by better accomplishments of competitors later on. Or on the other hand it tends to be viewed as a regret by the companions and co-achievers of the sprinter who were abandoned to age and see their wonders blur and their â€Å"laurels† shrivel. Housman has utilized straightforward two syllable words which pass on complex implications. His verses express a Romantic cynicism in an extra, straightforward style. The type of the sonnet is a couplet, for two lines fill in as a unit. A model would be: The time you won the town the race/We led you through the commercial center/Man and kid stood cheering by/And home we brought you shoulder-high. Metaphors are in wealth, for example, roses,garland,and laurel†, speaking to the short

Complan Case Study free essay sample

COMPLAN Too Much of a Good Thing? The issue of advertising Complan is to some degree bizarre. It is, and it is seen as, far better than contending items. Furthermore, that is unequivocally the issue. As one housewife commented, Its an overdose of something that is otherwise good. Do I truly require all that? The inception of Complan clarifies its endlessly unrivaled plan. It was created by Glaxo Laboratories as a total and adjusted sustenance for genuine clinical and careful patients incapable to take typical food. Brought into the Indian market in the mid sixties, Complan was first advanced morally, that is, to specialists who at that point endorsed it for their patients. This moral situating as complete and adjusted sustenance acquired generally excellent help from specialists and a developing, if unassuming, tonnage of deals was accomplished. Be that as it may, after some time development leveled off. In 1970, Glaxo set up a Family Products bunch in the Company with the object of advancing a portion of its moral brands over-the-counter, that is, elevating them legitimately to shoppers with broad communications promoting. It was decided this would incredibly build their business volume. Complan was one such item and it more than supported those expectationsâ€for some time. Situating by Competitor In its absolute first open appearance, Complan received the methodology of Positioning by Competitor. It situated itself straightforwardly against milk. Your body needs 23 essential nourishments, said the primary advertisement, Milk gives 9-Complan gives every one of the 23 (Exhibit 6. 6). Notice the semi-clinical look of the publicizing which mirrors the progress from moral to buyer advancement. The duplicate gives impressive true data about these 23 supplements and how they influence real capacities; e. g. protein to develop and fix tissues and cells; calcium for solid teeth and bones; folic corrosive to shape fresh blood cells; nutrient A for the eyes, and so forth. This promoting and the position accepted by the brand made a high level of mindfulness and preliminaries. The customer offtake of the brand rose from a volume list of 100 of every 1969-70 to 298 of every 1973-74. The consistent development additionally mirrored that an extensive number who attempted the brand adhered to it and over and over bought it (Figure 6. 2). Notwithstanding the accomplishment of this system, there was cause for reexamining. What truly did this situating infer? Taken to its sensible extraordinary, it implied that Complan ought to uproot milk from the feasting table. In India, especially, milk has a novel situation in the purchasers mind. It is viewed as the wellspring of life, development and wellbeing; it is right around an object of worship as an essential fixing in numerous strict customs. In addition, with Operation Flood well under way, milk, as powder and furthermore as new milk from the Mother Dairies, was being given a lot of showcasing and publicizing support. Battling milk would not be a cakewalk. What's more, as a socially mindful corporate resident, Glaxo pondered whether it ought to be in the matter of thumping milk which shaped such an imperative piece of the countries wellbeing and sustenance plans. Wisely, this situating system for Complan was deserted. Actually, here was a great occasion of taking a gander at a key situating choice: Which item class would we say we are contending in? On the off chance that not milk, at that point the consistent item class definition must be other malted milk-nourishments like Horlicks, Viva, Bournvita. This can likewise be depicted as the wellbeing drink item class. Situating versus Horlicks The methodology appeared to be readymade! In what capacity would it be a good idea for us to reposition Complan? Why, against Horlicks, obviously, the pioneer in the wellbeing drink class? Simply request that the shopper look at the name of Complan, so pressed with all great sustaining things, with the mark of Horlicks whose rundown of fixings runs out subsequent to naming a couple. The situating methodology was like what had demonstrated to fruitful earlierâ€positioning by traits and by the principle contender. Research information likewise demonstrated that numerous Complan clients were prior clients of Horlicks. The incomparable nourisherâ€Horlicksâ€was to be treated as the repository from which would stream a constant flow of customers to Complan. The new feature in the Press promotions (1973-74) stated: Your body needs 23 crucial nourishments consistently. Check: what number of do other food drinks give? The buyer was encouraged to peruse the name on the Complan tin and to contrast it and the name of his current image, thought to be Horlicks (Exhibit 6. 7). This procedure bombarded. The year 1974-75 was the first run through when deals of Complan declined (Figure 6. 2). A careful survey appeared called for. Survey of Strategy Sales information just as purchaser examine, including bunch conversations, carried some key issues to the surface. Value Complans cost was twice that of Horlicks. Customers concurred that Complan was a prevalent wellspring of sustenance however they likewise felt it was an overdose of something that is otherwise good for them. Did they truly require it? Taste Its taste was all around detested, brutally so by kids, who were regularly compelled to drink it by wellbeing cognizant moms. Indeed, even a spoonful of sugar couldnt cause it to go down! Technique Was Complan in good shape in its distraction with battling the contender, Horlicks, headon? Would it be better for Complan to accomplish a discernment in its own right? Rather than making Horlicks the standard of correlation, would it be advisable for one to attempt to make an interesting situation for Complan and afterward inquire as to whether Horlicks or some other contender could be subbed in that position? Discourse with the Consumer Complans exchange with the customer had clearly separated. A few meetings had the accompanying example. Mother: Elderly individual : I know Complan is beneficial for him (my child), however he cannot stand the taste. My primary care physician requested that I take Complan after my ailment; since I am okay, that's it. Housewife: Complan is acceptable yet we cannot bear the cost of it. I thoroughly consider well change to Horlicks. It costs just half so much. Madam, for what reason do you use Horlicks? All things considered, we all try sincerely and I feel more consoled on the off chance that we take a bonus, other than typical food. Furthermore, its such a notable item and a kind of family custom, you see. In any case, Madam, Complan gives you a great deal more sustenance than Horlicks. Indeed, were not a wiped out family, you know. What we need is a touch of additional sustenance, not a day by day portion of medication. Questioner: Housewife: Interviewer: Housewife: An enormous mass of research information brought out one inestimable chunk: In the Horlicks family unit there were multiple clients of the item by and large. In the Complan family, the normal number of item clients was far less. This appeared significantâ€that Complan was seen as something more exceptional than Horlicks and was accordingly more specifically utilized. While different brands like Bournvita and the business were developing, Complan was definitely not. In any case, the more noteworthy information was that regardless of whether there were barely any extra believers, there was consistent repurchase of Complan by numerous families showing that it had a center of faithful clients notwithstanding its appearing handicaps. For what reason did they stay with Complan? Research in addition to judgment gave the appropriate response. There were numerous family units with kids who were fastidious eaters and moms continually stressed over their absence of sustenance. There were compulsive worker spouses who skipped breakfast or lunch. There were older folks and convalescents for whom the housewife felt capable when they went off their food. What's more, there was this superb lady herself, caught up with dealing with others and altogether depleted toward the finish of her day by day tasks. The New Look of Complan methodology experienced an extreme change. It was presently chosen to position itâ€not by competitorâ€but by target client and use event. Complans position could now be expressed as follows: Complan is perfect for absolutely satisfying the sustenance needs of individuals who can't or don't eat enough, in light of the fact that just Complan is finished with 23 essential nourishments for the body. Show 6. 8 (1975-76) is an unambiguous case of publicizing intended to serve an obvious situating system. The film business (TV opened up sometime in the future) performed these utilization events all the more distinctively: the issue eater youngster hurling his food aside; the spouse surging off with his uneaten breakfast on the table; the convalescing senior who has no hunger for food; the badgering housewife herself. In such circumstances, to what could the stressed mother and housewife turn? What wellbeing drink would guarantee her of all the sustenance that was required in these exceptional, yet regular circumstances? The promotions obviously introduced Complan as an item which was interesting and complete in its sustenance esteem. It was not, at this point an overdose of something that is otherwise good yet the main brand with enough beneficial things to give her the consolation she required. Could this position be enough subbed by some other brand? No chance. Complan promoting, yet the item itself wore another and progressively appealing look. The bundle configuration was tidied up and modernized. The items taste was improved through an adjustment in the assembling procedure. New flavors were presented: Chocolate, due to its general prevalence, particularly with the youthful; Cardamom Saffron, a regularly Indian flavor with pictures of wellbeing and goodness; the Strawberry enhance was saved for later introductionâ€as a scrumptious, frosted beverage. What's more, the cost was expanded! With this promotion, Complan split away from correlation with Horlicks to cut out its own unmistakable specialty as the main complete wellbeing refreshment to suit explicit events and clients. The Take-Off undeniably, this repositioning methodology, together with item upgrades, gave the push to a take-off in deals. From a file number of 203 of deals volume in 1974-75 (1969-70 = 100), deals shot up to a list of 408 by 1978-79â€a multiplying of volume in four years. The accessibility of undeniable business TV in 1978 and the overwhelming utilization of this me

The Emptiness of the American Dream in The Great Gatsby Essay Example For Students

The Emptiness of the American Dream in The Great Gatsby Essay Jay Gatsby’s sole reason in life is to accomplish the American Dream: to turn into a land proprietor, wedded to the affection for his life, who live in solace and plenitude. Notwithstanding, he never gets all that he needs as his adoration for Daisy isn't as completely responded as he wants it to be. His fantasy, and the one Nick seeks after also, are just dreams at long last. The way of life of the time just gives void satisfaction with no genuine substance. The individuals, similar to their fantasies, are just deceptions of what they need to be. Gatsby’s life after the war is his quest for his American Dream, which, in his eyes, finishes in Daisy. Scratch sees that Gatsby â€Å"found that he had conceded to the accompanying of a grail† (149). Fitzgerald decides to contrast Gatsby’s mission for Daisy with that of a journey for the Holy Grail as they are similarly vain. The Holy Grail and the American Dream both don't exist thus Gatsby is pursuing an envisioned thought. Along these lines, his mission is for something not grounded as a general rule. Gatsby’s relationship with Daisy depends on falsifications as he â€Å"had intentionally given daisy a feeling that all is well with the world; he let her accept that he was an individual from much a similar layer as herselfâ€that he was completely ready to deal with her† (149). We will compose a custom exposition on The Emptiness of the American Dream in The Great Gatsby explicitly for you for just $16.38 $13.9/page Request now At the establishment their â€Å"love† depends on misrepresentations, thus their adoration is, maybe, bound from the earliest starting point since it has started in a fantasy state too. Gatsby’s father, Mr. Gatz, put stock in the American Dream and is as credulous as his child. He says, â€Å"Jimmy will undoubtedly get ahead† (173), as though it was Gatsby’s right do as such as an even minded individual. His sober mindedness gets him his activity with Wolfsheim, a case of a unimaginably down to earth man, and consequently gets him his riches. Be that as it may, the time he lost in accomplishing his wealth was . .k appears to acknowledge how woeful and engineered his companions from his mid year on Long Island really are. At the point when he experiences Tom, he will not shake his hand and says to him â€Å"‘You comprehend what I consider you† (178). He sees through everyone’s gesture and acknowledges how unreasonable their conduct was. He likewise deserts the East and moves back west since he has found that his fantasies can never be practiced and consequently settle everyone’s trusts. In the realm of Gatsby accomplishing the Dream is incomprehensible except if one is to desert all feeling of appropriateness and become as â€Å"careless†, unfeeling, and basically unfilled as Tom and Daisy. Works CitedFitzgerald, F. Scott. The Great Gatsby. New York: Scribner, 2004. Print.Turner, Fredrick J. Turner: The Frontier In American History. Turner: The Frontier In American History. College of Virginia, 30 Sept. 1997. Web. 19 Mar. 2014.

Chevron Corporation Coursework - 825 Words

Chevron Corporation (Coursework Sample) Content: Students NameProfessors NameCourseDateChevron CorporationCompanys Background Chevron Corporation is an oil and natural gas company based in America. The company has been into operation since the late 19th century; however, it has operated under different names in the past. Currently, Chevron operates in more than 180 countries and has its headquarter in San Ramon, California. The company conducts its operations through the downstream and upstream business segments. The downstream segments refine crude oil into various petroleum products. Upstream segment on the other hand carries out exploration and production of crude oil and natural gas. In addition, Chevron is involved in mining and production of power and production of energy services. Risk FactorsChevron faces both internal and external risk factors. The internal factors that currently affect the business include the fast technological advancements. Technology is fast changing in the production and distribution p rocesses; thereby placing the firms current technology at the risk of becoming obsolescent. The firm also faces the risk of loss and destruction of property in some of its branches located in the hostile areas such as the Middle East. Externally, the business faces the risk of reduced clientele due to the constantly increasing entrants into the market. Management DiscussionThe management indicates that they had a solid financial performance for the year 2014. Chevron managed to obtain a 10.9% on capital employed. The company also managed to increase the amount of dividend payout; thus indicating an improved financial performance. Chevron further ranked position one among its peers on its upstream operations for the fifth time in a raw. Therefore, the management made a right comment concerning the financial performance for the year 2014. Despite, the relatively good financial performance, Chevron faced a number of challenges in 2014. First, the firm suffered a 50% drop in the prices of oil in the second half of the year; thus reducing the anticipated profit margin. Chevron further faced increased competition from the new entrants into the market in the year 2014.Management StrategyIn order to realize constant improvement, Chevron has projected a 20% increase in production of oil which is more than the percentage projection by their competitors. The high projection will enable the firm to increase its supply to the markets than the competitors. The firm has also strategized to expand its operations to other areas such as Bangladesh and Nigeria. The intended expansion into the new markets will further enable the firm to capture more market and improve its sales revenue. Ratio analysisProfitability Ratios:Profit margin ratio = net income à · net salesYear 2014: 19,241 à · 192, 308 = 10%Year 2013: 21,423 à · 211,665 = 10%The profit margin ratios above indicate 10% for both the year 2014 and 2013. The ratio implies that the firms net income accounts for 10% of t he net sales. Therefore, the ratio indicates a positive performance by the firm since it has a positive net profit even after deducting all the expenses. Gross margin ratio = gross profit à · net salesYear 2014: 55,538 à · 192, 308 = 29%Year 2013: 60,833 à · 211,665 = 29% The gross profit ratios show positive and consistent performance by the firm. The outcome is as a result of a maintained level of sales operations and profit margin. The ratio also implies that the firm has extra funds to cater for its other expenses. Solvency RatiosDebt ratio = total liabilities à · total assetsYear 2014: 109, 835 à · 266, 026 = 41%Year 2013: 103, 326 à · 253,753 = 41%The debt ratios indicate that the firm has more assets than the amount of liabilities. Chevron has invested most of its funds and only uses limited sources from third parties to finance its operations. Both the two years also show similar debt ratio which means tha...

A Case Study on Inflation, Interest Rates and Business Confidence - Free Essay Example

1.1 Case : 1 Inflation Definition : The rate at which the general level of costs for products and administrations is climbing, and, hence, acquiring force is falling. National banks endeavour to stop extreme expansion, alongside serious flattening, trying to keep the exorbitant development of costs to a base. Answer:. Negative impacts: 1. They will lose the costumers. 2. There was a sharp increase in producer price but decrease the consumer price. . 3. Burger king loses the money from customer. 4. Some people facing the problems like taste, charge more money and they choose another option. Positive points 1. If the trend is become popular then the people satisfied with the one slice 2. Moreover it Depend on the person to person or the mentality of the Person. 3. They consume time and get more profit by selling burger. 1.2Case:2 Interest rate DEFINATION: Interest rate: lessened premium rates sway individuals to use cash on home enhancements. Answer : According to me they must consider on their business of sac strand bags they have to design new products in the business which is more successful from new one like here in the case study it mentioned that a sac strand bags 50 store is new Zealand and 22 international market. They get more profit in the same business that already set up by using new materia textile, latest design, art that may attract more people and earn more profit in the business .But if we think it is good that they introduce new product line such as footwear, belts and jewellery. On the other side ,if they introduce their new product line ,they need more money to set up their business like loan from ANZID bank they charge more interest rate of 10% per month. If they expand the business they need more money and facing the problems. If they sell their products costumer purchase more products they get more profit and will be some companies put their share in the company 1.3 .Case :3 Unemployement Def inition : Unemployment is defined as a situation where someone of working age is not able to get a job but would like to be in full time employment. Answer : Here are some of the largest Burger restaurant operations, low unemployment rate and: †¢ More consumer demand for goods, income high income elasticity of demand †¢ Labour market wage reinforced upward pressure on wage increases-/ †¢ Do not improve or better workers, son of Charles †¢ Martel – enhancing the capacity of potential impact extends to †¢ Improve safety and power companies, the momentum from wells In order to solve this problem new Zealand government should launch this chain of restaurants in the new Zealand by giving more trade concession. It will increase the opportunity because on restaurant if people work over that will get income and help to minimise the unemployment’s. In order to deal with un employement government should developed the south land (s outh island industries and more people go over there because south island has great pentonrate for business and people don’t like to go over there because at natural disaster government should motivate people to go over there. 1.4 Case 4:Investment spending Defination : Money spent on capital goods,or goods used in the production of capital , goods ,or services .Investment spending may include purchases such as machinery , land , production inputs , or infrastructure . Investment spending should not be confused with investment , which refers to the purchase of financial instruments such as stocks , bonds and derivatives . Also called capital information Answer : 1.5 Case :5: Business confidence Defination : An economic indicator that measures the amount of optimism or pessimism that business managers feel about the prospects of their companies/ organisations. It also provides an overview of the state of the economy. Example these can provide useful signs about the current condition of the economy ,because companies often have information about consumer demand sooner than government statisticians do. Answer : In business, it is important that your product is any product material using this product this product is used. Glittering pink and they are doing very well in his companys products; so as to enable people to gain confidence in their own company would invest. They have very good sales of the company and their company will invest in individuals, they are good. 1.6 Case :6 Share Market Fluctuation Defination: The market in which shares of publicly held companies are issued and traded either through exchanges or over-the- counter markets. Also known as the equity market, the stock market is one of the most vital components of a free- market economy, as it provides companies with access to capital in exchange for giving investors a slice of ownership in the company. The stock market makes it possible to grow small initial sums of money into large ones, and to become wealthy without taking the risk of starting a business or making the sacrifices that often accompany a high-paying career. Answer : In business, it is important that your product is any product material using this product this product is used. Glittering pink and they are doing very well in his companys products; so as to enable people to gain confidence in their own company would invest. They have very good sales of the company and their company will invest in individuals, they are good. 1.7.1 Credit availability, reduced loan (credit card) or the credit crunch is generally can borrow money from banks suddenly strengthened the necessary conditions. Credit crunch are usually credit independent of official interest rates, reduce the supply. In this case, the relationship between interest rates and credit availability and implicitly change the rate of available credit at any given official interest rates and credit availability is clearly th e relation between them (due to credit rationing). In most cases, be accompanied by a credit crisis on lenders and the quality of their flight, less risky investments in pursuit of investors. 1.7.2 Gross domestic product (GDP) of the countrys main pointers is used to measure the sound development of the economy. The total value of all goods and services, said produce within a certain periodeconomies of scale can be regarded. New Zealands configuration and there is also growing demand for pizza making. 1.7.3 National income is the smallest business in developed countries. Countries will build most of the pizza business income countries the increasing number of visitors they have the desired business impact. US Government sales tax. 1.7.4 The money supply, they have money, you can use Western Union money transfer, provision and provide them with safety and security expert, and at the lowest price. They know how to manage money operations. Business class will grow to belong. 1.7.5 McDonalds and Burger King (BK), and in international trade, they have international operations. They are the most perfect state, and our franchise. High-speed Internet connection business development and growth in social media network is the best in the business. 1.7.6 Fluctuations in the stock market, the international market, the international market in the waves impact. They are small to medium sized impact. 1.7.7 In foreign currency exchange rate fluctuations and low volatility, is that small businesses would be the highest level. 1.7.8 Balance of payments accounts States and all payments between monetary transactions accounting records of the world. On the trade, the countrys exports and imports of goods, services, financial capital, will include transfer payments

The Banking Concept Of Education - 881 Words

The banking concept is a term used by Paulo Freire to describe the â€Å"traditional† educational system. With this concept, students seem to learn all they need to know by narration of the teachers. â€Å"Narration leads the students to memorize mechanically the narrated account†(Freire, page 1). Because of this method, students are being referred to as depositors since teachers’ deposit information into their brains and the students receive, memorize and repeat. This concept has shown that people lack creativity, knowledge and individuals cannot be truly human. Students tend to lack critical consciousness and the more they accept the role of the teachers, the more they adapt to the world as it is. As Paulo Freire discusses, â€Å" The Banking Concept of Education† he also proposes a way to improve education by introducing us to the â€Å"Problem-Posing Approach†. By doing such, he informs us that this approach is an alternative learning method tha t is efficient and an effective solution to the banking approach. I personally believe that all students should be taught with the Problem-Posing Approach since the Banking Approach is not a sufficient way of learning. I can guarantee that almost every student has been a part of this â€Å"traditional† educational system as they are just taught to memorize certain material until the test day comes. As an undergraduate student, I can say that I have witnessed my education become a test of remembering everything that was in a PowerPoint. I remember myShow MoreRelatedThe Banking Concept Of Education958 Words   |  4 PagesIn the excerpt from â€Å"The Banking Concept of Education† the author, Paulo Freire explains the critical flaw in the current education system. He continues by offering his believed solution to this problem. The two concepts Freire discusses in this excerpt are the â€Å"banking concept† of education and the â€Å"problem-posing method† of education. The â€Å"banking concept† is talked about rather negatively, whereas the â€Å"problem-posing method† is talked about highly. Freire believes in the â€Å"problem-posing method†Read MoreThe Banking Concept Of Education904 Words   |  4 PagesFor many years education in the United States has been taught the same way over and over again. It has put children through many years of boring lectures to learn something and eventually will be forgotten. In the Banking concept Freire gives his opinion on the traditional way students have learned for many years. He Calls it the Banking Concept of Education, it is when a student knows nothing and the teacher has to educate them with boring long lectures that will eventually be forgotten by the schoolRead MoreThe Banking Concept Of Education951 Words   |  4 PagesWhen I first read Freire’s writing, â€Å"The ‘Banking Concept’ of Education†, I felt really passionate about it. Th e reason I felt so passionate about it, was because once upon a time I wanted to be a teacher. Until I began to see the struggles that teachers’ had, trying to teach large class sizes all of the same information. The longer the teachers taught, the more they lost their passion. In class there was never enough time for teachers to show their passion, or explain why they really loved the subjectRead MoreThe Banking Concept Of Education Essay1834 Words   |  8 Pageshours studying. We could agree that the method of our education has also been the same; listening, note taking, memorizing, and hoping to God that we did not just bomb our most recent test. What if someone told us in high school that this grueling and boring process was all wrong? Well, this is exactly what, Paulo Freire, a Brazilian educator and philosopher, proposes in his essay, â€Å"The Banking Concept of Education.† Freire argues â€Å"banking education† stunts and discourages critical thinking and creativityRead MoreThe Banking Concept Of Education1277 Words   |  6 PagesTrue Education at Its Best In The Banking Concept of Education, Paulo Freire evaluates the teacher-student relationship and the concept of Banking education which he thought not to be a suitable process of education. Education is a systematic body of knowledge that is acquired through life experiences, schooling, and the environment. It is an important tool that applies in the contemporary world to succeed and to mitigate life challenges. Also, the knowledge gained through educationRead MoreSummary Of The Banking Concept Of Education1519 Words   |  7 PagesDominants and Subordinates in Education In â€Å"The ‘Banking’ Concept of Education,† from the Pedagogy of the Oppressed, Revised Edition, Paulo Freire discusses two different types of education: â€Å"banking† and problem-posing. The banking concept of education is when teachers â€Å"make deposits which the students patiently receive, memorize, and repeat† (318), and ‘problem posing’ is when the teachers and students are equal. Instead of being treated as human beings that have their own thoughts and ideas,Read MoreThe Banking Concept Of Education Summary1133 Words   |  5 Pages0701 23 September 2017 The Banking Concept of Education In the essay, â€Å"The Banking Concept of Education†, Paulo Freire compares two teaching concepts used in education, which are the â€Å"banking concept† and â€Å"problem-posing†. In the â€Å"banking concept†, the educator assumes that the students are passive, so they take full control and instill students with information without explaining it to them or receive their input. Freire believes that problem-posing education allows people to develop their humanRead MoreBanking Concept of Education Essay685 Words   |  3 PagesBanking Concept of Education Philosopher and educator Paulo Freire once said, â€Å"Education either functions as an instrument which is used to facilitate integration of the younger generation into the logic of the present system and bring about conformity or it becomes the practice of freedom, the means by which men and women deal critically and creatively with reality and discover how to participate in the transformation of their world.† In Freire’s work of â€Å"the Banking Concept of Concept†, he describesRead MoreThe Teaching Concept Of Banking Education1098 Words   |  5 PagesPhilosophy Statement Essay Introduction Effective teachers are able to meet the student’s individual needs by modifying the curriculum, being involved in the community and involving the parents in the student s education. I teach in San Luis, AZ, a community composed mainly of Hispanic families and Spanish is the primary language. In order to build a positive relationship with the community and parents, it is important to understand and implement the culture in the curriculum. Setting an open doorRead More The Banking Concept of Education and The Achievement of Desire1463 Words   |  6 PagesThe Banking Concept of Education and The Achievement of Desire Education is a topic that can be explored in many ways. Education is looked at in depth by both Richard Rodriguez in his essay, â€Å"The Achievement of Desire†, and by Paulo Freire in his essay, â€Å"The ‘Banking’ Concept of Education.† After reading both essays, one can make some assumptions about different methods of education and exactly by which method Rodriguez was taught. The types of relationships Rodriguez had with his teachers

Conformism And Conformity - 700 Words

Mr. Principal, Venerated poet, Maya Angelou, once wrote, â€Å"few survive, if any, survive their teens. Most surrender to the vague but murderous pressure of†¦ conformity.† This is especially true in the education system, where impressionable youth submit to a doctrine of doing simply what they are told, doing as others do. Nearly all schools rain down this ruling, as in many cases it is necessary to their functionality, so as to avoid a becoming a system that runs on a mild form of anarchy. However, in many cases, the conformist rule is unnecessarily strong, and grossly impeding on personal freedoms, as I’ve seen myself within our own school. The education system has a legal system within itself. To question the rules, or â€Å"law† so to†¦show more content†¦I sat in a history class, a course that often did not provide me with difficulties; it was a course that I felt capable of managing without stress, or extra attention. As the class was given a substantial sum of time to be dedicated towards work, I chose to turn my focus towards assignments from a different course that provided me with a greater challenge. Not long after determining to do so, my teacher challenged my decision, and asserted that my time in the class should be devoted to history alone. The class was silent, and the matter instantly gained the attention of the room. I responded with my beliefs, stating that I feel I should be able to devote my personal time to the areas that require it. Afterall, a student should not be coerced into inefficiently spending work time, of which they may have little of, to endeavors that would not use it well. In the end, the teacher resolved that there was sense behind my actions, and that I would be allowed to continue working as I’d like. Despite the attention my opposition caused that may lend itself to embarrassment, I displayed nothing of the sort, and continued to operate under my convictions, revealing to my cla ssmates that they may choose to do they same, if they ever find themself in a similar circumstance. The consequence that arouse from my actions was the threat of peer judgement, yet that threat should not cause an individual’s personal freedoms, or the expression of these freedoms, toShow MoreRelatedFilm Techniques Used to Emphasize Themes in V for Vendetta971 Words   |  4 Pagesthe director, James McTeigue uses symbolism, costume and dialogue to emphasise the idea of everybody having a right to individuality, and the right - and duty – to resist forced conformism. James McTeigue uses symbolism in the film V for Vendetta to juxtapose the idea of individuality and the resistance of forced conformity. The first important symbol used in the film is V’s mask. This symbol is shown in all of the scenes V appears in and again in the very last scene. In this scene thousands of citizensRead MoreTotal Violence In Harrison Bergeron, By Kurt Vonnegut1172 Words   |  5 Pagesbe any smarter. These items were considered handicaps and were used to establish the total equality of all men and women. In â€Å"Harrison Bergeron†, Kurt Vonnegut uses a radical and extremist view to convey his idea and fear of government control, conformism, and total equality of citizens. Within â€Å"Harrison Bergeron†, Kurt Vonnegut uses a radical and extremist view to portray his opinion on government control over the citizens. Within the short story, the government has passed 213 amendments thatRead MoreDeception Is Not Based On Ethical Concerns1413 Words   |  6 Pages(2015) states that if informed consent is gained by deception, a participant will have agreed to participate without knowing what they are agreeing to. The true intent of an experiment should be explained as soon as possible (McLeod, 2015). Asch Conformity Studies Solomon Asch (1951) administered an experiment to reveal how individuals conform in groups. He gave participants three lines that were different in length. The participants were then asked to choose the line that was the longest. OthersRead MoreNon-Conformity in The Catcher in the Rye and Igby Goes Down Essay1170 Words   |  5 Pagesthe issue of non-conformity among youth. As Steers’ text is an appropriation of Salinger’s, similar ideas and opinions are presented, however they are affected by both context and medium in the way that they are conveyed, and the composers view on the issues. Despite this, their purpose remains the same, and that is to show the positive and negative sides of non-conformism on the mental and physical health of contemporary youth. The issues used to convey this purpose are conformity, growing up andRead MoreAnalysis Of On Liberty 1889 Words   |  8 PagesIn Chapter III of his book, ‘On Liberty’, Mill argues against the  "tyranny of conformism†i, and in accord with the tenets of the ‘harm principle’, he suggests that an individual â€Å"should be allowed, without molestation to carry his [or her] opinions into practice at his [or her] own cost†ii so long as he or she does â€Å"not make himself [or herself] a nuisance to other people†iii. Although Mill recognises that â€Å"it would be absurd to pretend that people ought to live as if nothing whatever had been knownRead MoreEssay on The Rulers and the Ruled in High School909 Words   |  4 PagesHowever, in being compartmentalized into the â€Å"cool† and â€Å"uncool† the conformity that plagues the class stratum in high school and is perpetuated later in life. Much as I would like to say that the ‘uncool’ subsection blasted into the mainstream with a Spiderman-esque quest for liberty and justice the truth is sadly far from that. Peeling the layers of my parents’ experience of high-school and college, the sad face of conformity comes to light. The rip-roaring sixties was the advent of the â€Å"hippie†Read MoreAP Individualism Essay948 Words   |  4 PagesSelf-Expression and Individualism In AP by John Updike it is shown that conformism is a major part of society in that time. In the story everything is like a well-oiled machine, but when three girls’ walks into the AP store all of this changes for Sammy. A theme that is predominant in the short story by Updike is individualism shown by the girls and how Sammy responds to the events in the story. It is clear in the story that individualism wasnt a dominant trait in people. Sammy saw peopleRead MoreAnalysis Of The Book A Few Good Men By Solomon E. Asch1540 Words   |  7 Pagesalienations that cause one to separate himself/ herself from their actions are researched in â€Å"Opinions and Social Pressure† by Solomon E. Asch, a pioneer in social psychology. These alienations can be attained through yielding to the authority and social conformity (Asch 144). Dawson and Downey do not realize the importance of the code red to Santiago because they are yielding to their authority and not grasping the vastness of what Col. Nathan R. Jessup is inflicting on regular humans. Fromm, Milgram, andRead MoreSocial Pressures in Willa Cathers Pauls Case and Alice Munros Boys and Girls1034 Words   |  5 Pagesthe unwritten laws of civilization. In Willa Cather’s short fiction â€Å"Paul’s Case† and Alice Munro’s â€Å"Boys and Girls†, the protagonists challenge expectations and rebel against settings governed by uniformity and gender-specific roles. Paul rejects conformity and the uniformity of Cordelia Street, while the girl resists the gender roles placed upon her by her mother. Despite being placed in two very similar situations, both characters come to learn two exceptionally different lessons concerning socialRead MoreA Rhetorical Analysis of Repent Harlequin! Said the Ticktockman by Harlan Ellison2262 Words   |  10 PagesConformity. Noah Webster defines it as action in accordance with prevailing social standards, attitudes, practices, etc.. When a man c onforms he displays obedience towards the regulations of the society into which he has been planted. Harlan Ellison writes of conformity in his epic entitled Repent Harlequin! Said the Ticktockman. And it is through his piece that he paints the idea of non-conformism. Ellison implements in media res organization, crafts a programmed society, interpolates monotonous

Social Media And Its Impact On The Nation - 1294 Words

During this last year people have been using social media to express their feeling towards immigrants. The 2016 election has marked a huge impact on the nation because not only has marked a revolution it also marked a divided nation. Group pages on social media has been the path where people can express their thoughts towards the rest of the people especially toward immigrants or aliens as they called them. People normally join those group pages because they re being influenced by others people perspective or because they want to go with the flow. Mostly Trump supporters don t really care how much damage they re causing towards the immigrants they just want to hurt them as much as possible so they can leave the country. During this last year it has been a nightmare to all the immigrant people in the country. Why? Because since then the candidate now president elected Donald Trump announced his candidacy people started their hate towards the immigrant people.†There s been more than 700 reported incidents of harassment fueled by Trump s election, reports The Southern Poverty Law Center, a hate watch group†(Advocate 1). I m not saying they started to offend them in a matter of fact many people felt freedom to express their feelings towards immigrant people. Social media like Instagram and Twitter has been a fundamental websites in where people can express their feeling. Such doing group conversations, fan pages and more, but people argues that they are not allowed toShow MoreRelatedAnalysis of the Article on the Role of Information Communication Technologies in the Arab Spring1171 Words   |  5 Pagesmainly emphasizes on the importance of Information Communication Technologies (ICT) in th e recent global event of Arab Spring. Here it has been said that how much active role the social media has played in the overall events that has led to the toppling of governments and dictatorships of the Arab world. Although social media has rarely changed the overall living conditions of the inhabitants of those regions in the past years but what it has done in particular is to raise the overall connectivity ofRead MoreThe Media and Its Responsibilities Essays1688 Words   |  7 Pagesincludes duties and responsibilities. The media is an integral part of everyday life and has become a leading player and influence of our society and it have an outcome on our nations’ future, viewpoint, and the globe’s view of us. The media are responsible for mainstream America ideals and the familiarity of the image based on the impact from the media. The media are fundamental of social influence and political decisions. The media have turned the average person on realityRead MoreThe Environmental Movement Has Changed Over The Last Few Decades1096 Words   |  5 Pageslast few decades, encompassing science, political activism and our social conscience. It is one of the fastest growing political and social movements in the world. Since the mid 1970s, this international movement has engaged the global community indluding many countries, the business world, media, and non-governmental organizations, all who have pushed for increased regulations and compliance towards protecting the environment. Nations within and outside of the UN have been pressured into pursuing aRead MoreThe Effectiveness of Communication in Foreign Countries1661 Words   |  7 Pagespolitical, and social limits around the individuals after they have obtained all the data through worldwide media and global relations reports made accessible through the worldwide correspondence stations, for example, the web, radio, Tvs, daily papers and numerous different channels of scattering data about worldwide issues. There is dependably contention in the South African media about the South African government method for doing things. In this manner individuals are impact by the media and othersRead MoreSocial Networks Or Virtual Communities?1181 Words   |  5 PagesSocial Networks or Virtual Communities? Unlike film, social media is built on interaction. So, how can we describe the digital environment in relation to multiculturalism? When asked about virtual culture, Stephanie was unclear as to what it entailed (S. Jean, personal communication, April 5, 2017). Scholars suggest the digital sphere may create a â€Å"third culture,† incorporating traits of culturally diverse users (McEwan Sobrà ©-Denton, 2011, p. 253). This amalgamation reduces barriers to communicationRead MoreGlobalization : A World Wide Movement Essay1267 Words   |  6 PagesGlobalization is a phenomenon, a world wide movement where nations and communities come together and form a network. Throughout the course we explored the integration and interdependence of various nations, which ultimately shapes world affairs on a global level.Evidently, growth of the developing countries is the main cause of globalization and it brings both opportunities and disadvantages to them. There are numerous ways in which globalization has impacted the world today.The course also createdRead MoreA Comparison Of The Internet On Batman And Ballot Boxes778 Words   |  4 PagesOn Batman and Ballot Boxes Batman and the internet have much in common. Both positively impact society, but both do it through controversial and sometimes blatantly flawed methods. How do they do this? Batman stops crime through violence and vigilante justice, while the internet aids democracy but also spreads rumors and dissension. However, with a responsible and thoughtful guiding force, such as Alfred the butler or a prudent citizen, both Batman’s and the internet’s great potential for improvingRead MoreTerrorism And The Social Media1719 Words   |  7 Pagesuse of social media to further its objective is a major concern affecting the world today. With the growing threat of terrorism, studying its operational techniques help to determine how and why terror groups are succeeding. Understanding the impact that terror groups have on marginalized populations through propaganda and a manipulation of facts will help in developing a greater understanding of terror group’s ability to mount suc cessful campaigns globally. Given the threat that social media posesRead MoreMedia Bias And The Media1042 Words   |  5 Pagesor the method for reporting them is termed as Media Bias. It is some of the time said that media tailor the news and as opposed to introducing the truths it shows different purposes of perspectives and sentiments. Media inclination is pervasive or broad and it defies the guidelines of news-casting. Media Bias is seen in just about all the nations on the planet and the bearing and level of its effect differs. Some of the time the impediments of media may likewise be translated as inclination. SuchRead MoreThe Portrayal Of Women During The Arab World1651 Words   |  7 Pagesin the media is a global phenomenon that many nations, countries and cultures struggle to find equality in the portrayal of gender throughout media systems. The Middle East and the Arab World is no exception to this phenomenon, recognizing and contributing to the negatively portrayed images of Arab women represented in the global mass media. For my research paper, I chose to focus on how women in the Arab World are breaking boundaries of these negative stereotypical images, while using social media

Marriott Essay - 901 Words

1. Project Chariot involves a conflict of interests. Describe this conflict, who it is between, and who stand to gain or lose from this project. The conflict of interest exists between the shareholders and the bondholders. After Project Chariot is implemented, MII will be of low debt level and HMC will be with high debt. The original bondholders will be tied to risky real estate assets with uncertain appreciation and expected income. Shareholders will gain and bondholders will lose, since splitting the company in two will give shareholders the business upside and bondholders the real-estate downside. 2. In the lecture, we saw a number of different conflicts of interest. Which of these is this project most similar to? The risk†¦show more content†¦We prefer the â€Å"shareholder view†. Because the responsibility of management team is to maximize shareholder’s wealth. The debt holders can protect their interests through covenants, although those protection clauses are not written into covenants in this case. When debt holders buy the bonds, they should have already taken the scenario of dropping below investment grade into consideration when they buy the bonds. Also, although some institutional holders have to sell the bonds after them dropping below investment grades, that’s their own rule/policy, which should not have any impacts on Marriott management team’s decision making. The transaction is consistent with management responsibilities. Because: First, the Chariot project give MII opportunity to invest in more profitable opportunities, since it can maintain investment grade without old debt burden and could access the capital market by borrowing with lower cost. Second, this Chariot transaction gives shareholders a better opportunity to benefit from the firm’s upside potential. In brief, although in short term shareholders may suffer a small loss due to the waste of tax credit generated from HMC’s operating loss, the shareholders can benefit in long-term with MII’s investment in more profitable project and HMC’s properties value appreciation. Third, if management doesn’t do this Chariot transaction, the entire Marriott may enter a â€Å"vicious cycle†, i.e., the firm stuck in the notShow MoreRelatedMarriott International1732 Words   |  7 PagesAnalysis of Marriott International: A closer look Marriott International was founded on May 15, 1927 by J. Willard Marriott in Washington D.C. It started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott International Inc., 2013). Now Marriott International has around 3,150 properties for lodging in the United States and 67 in other countries (Marriott International Inc, 2012). The Executive Chairman is Bill Marriott and the President and CEO is Arne Sorenson.Read MoreMarriott Case Analysis3572 Words   |  15 PagesMarriott Corporation: Case Introduction Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitiveRead MoreEssay on Marriott International2309 Words   |  10 PagesTheir reputation derives from the conduct of the Marriott associates who create this professional business environment on a day to day basis. The hotel industry can be a very unpredictable environment. Employees at the Marriott are confronted with situations on a daily that test their values, beliefs and judgments. The reputation of the Marriot is built upon the actions of their employees at these times. It is vital for each member of the Marriott s taff to understand the legal and ethical responsibilityRead MoreThe Case Of Marriott International1379 Words   |  6 PagesIn the case of Marriott it started evaluating using a controlled group of customers up to the stage of acquiring an enterprise tool known as One Yield to automate business processes and make better decision [12]. 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At the time, Marriott had three main lines of business, lodging, contract services and restaurants, with lodging generating about 51% of company’s profits. The four key elements of Marriott’s financial strategy were managing hotel assets rather than owningRead MoreMarriott Corp. - the Cost of Capital4186 Words   |  17 PagesHarvard Business School 9-298-101 Rev. March 18, 1998 Marriott Corporation: The Cost of Capital In April 1988, Dan Cohrs, vice president of project finance at the Marriott Corporation, was preparing his annual recommendations for the hurdle rates at each of the firm s three divisions. Investment projects at Marriott were selected by discounting the appropriate cash flows by the appropriate hurdle rate for each division. In 1987, Marriott s sales grew by 24% and its return on equity stood at 22%Read MoreMarriott Group Pricing Optimizer Essay1332 Words   |  6 Pageshas been a system long used by the airline industry to optimize revenue on airline routes. 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Attraction and Event Management Samples †MyAssignmenthelp.com

Question: Discuss about the Attraction and Event Management. Answer: Type, dimension and attractions Perth International Arts Festival takes place in the months of February and March. It is one of the oldest and premiere cultural events of Western Australia. This annual international multi- arts festival in the southern hemisphere was started in 1953 and provides the Australians with rich culture and heritage. This festival offer the best international contemporary music, comedy, theatre, film, literature, street arts, drama, visual arts and free events in the community. There are other programs in the festival like Contemporary Culture Program and Perth Visual Arts Festival (Andersson, Getz and Mykletun 2014). Brief analysis: Form There are many small events that are circled around the main festival which offers total thirty Australian premieres. Perth international arts festival has the Western Australian Indigenous Arts Showcase (WAIAS) as its part which involves 90 native musicians, singers, songwriters, actors and comedians from all the largest states of Australia. This event is organized to celebrate the art work of the contemporary artists all over the world and respect the culture of the local people and their contribution towards the land, city and region. Location and size Through this festival of the University of Western Australia 500000 people gets connected every year in Perth and Great Southern. The university supports the festival by providing services and resources and Lotterywest has provided financial support since 1992. In all these years the venues of the festival kept varying from Somerville auditorium, Festival gardens, Regal theatre to ABC Perth studios, Red hill auditorium, Cottesloe beach and so on. Budget considerations Promotion $9000 Rent $2000 Collection of fees $5000 Printing $1500 Others $2500 Total $20000 Number of participants On the 60th birthday of this festival there were 194522 paid members and 700000 total attendances among the audience. But on the following year it decreased a bit with 750 artists, 820 events and 250 screenings. The list of corporate partners change every year but there are some partners who have a long term commitment of sponsorship in the festival. The essential partners for long term include Rio Tinto, Lotterywest and Wesfarmers. (Parent and Chappelet 2015). Stakeholders The development team of the Perth International Arts festival finds a huge range of stakeholders for supporting vision and mission of the artistic director to offer high quality annual festival program. The specific team works hard to raise income through government, corporate and donor programs, to engage the supporters in artistic program. They work in close relevance with the authorities and board members for increasing the support in art funding in Western Australia. The events and sponsorship executive report directly to the development director of the festival for managing and coordinating the festival partners and deliver a range of corporate hospitality programs and stakeholder events. In addition to that the role is responsible for managing the corporate hospitality programs of the partners to generate extra revenue (Emery 2010). The Perth international arts festival has a practical element which involves the team to plan and execute. To plan and execute that event the team is prepared by bringing about many key principles and concepts of event management to be aware of their choices and decision that is essential for the event. The focus should not shift from the planning stages of the event which includes concepts and practical elements for operating the process. There are post event activities which are as essential as the prior activities (Masterman 2014). These post event activities include feedback collection, consideration and evaluation of legacy and should be included in any planning and operation module of the event. The event management process has the key concept starting with developing a concept, planning, managing and organizing of the event. Event management theory and concepts provides detail of the Perth international arts festival which secure visa for the international artists, musicians a nd speakers; a relatable review of the environmental sustainability; and licit considerations for the artists and venue agreements. The event cannot provide value to an organization in managing the resources of the system either manually or by the support system. When there are events which are forwarded through multiple levels of the event management hierarchy there is a chance that different actions are performed by different processors. Problems might arise when one event processor states that an event which is ion a fixed state and the other reports which are in some other state. To avoid the arousal of such situation status change of one event processor can be spread to others through which the event has passed (Getz and Page 2016). References Alexander, K. ed., 2013.Facilities management: theory and practice. Routledge. Andersson, T.D., Getz, D. and Mykletun, R.J. eds., 2014.Festival and event management in Nordic countries. Routledge. Brigham, E.F. and Ehrhardt, M.C., 2013.Financial management: Theory practice. Cengage Learning. Cole, G.A., 2004.Management theory and practice. Cengage Learning EMEA. Dalkir, K. and Liebowitz, J., 2011.Knowledge management in theory and practice. MIT press. Emery, P., 2010. Past, present, future major sport event management practice: The practitioner perspective.Sport management review,13(2), pp.158-170. Getz, D. and Page, S.J., 2016.Event studies: Theory, research and policy for planned events. Routledge. Hayes, J., 2014.The theory and practice of change management. Palgrave Macmillan. Kaplan, R.S., 1998. Innovation action research: creating new management theory and practice.Journal of management accounting research,10, p.89. Masterman, G., 2014.Strategic sports event management. Routledge. Parent, M.M. and Chappelet, J.L. eds., 2015.Routledge Handbook of Sports Event Management. Routledge. Pearson, C.M. and Clair, J.A., 1998. Reframing crisis management.Academy of management review,23(1), pp.59-76.

Bi Polar Essay Research Paper Maggie shows free essay sample

Bi Polar Essay, Research Paper Maggie shows up in the exigency room looking for Abby. When Frank comes to state Abby that her female parent is at that place, Abby takes a short glance and says she does non cognize who that adult female is. So, Maggie waits about in the E.R. for a piece, giving the staff beigels and java. Kerry subsequently informs Maggie that Abby, in actuality, has said she # 8217 ; s lying. Immediately after she was told the intelligence, she goes on a violent disorder throughout the E.R. shouting for her girl. When Maggie sees Abby, she tells everyone that Abby is her girl and Abby greets her female parent. Kerry is surprised at what Abby said because she told Frank that she did non cognize who that adult female was. After witnessing Maggie # 8217 ; s actions, Kerry automatically comes to the decision that Maggie is bipolar, and negotiations to Abby about it. This was a recent episode of E.R. ; in existent life, at least 2 million Americans suffer from what is called Manic-depressive Illness, otherwise known as bipolar upset. It is a mental unwellness affecting episodes of serious passion and depression. The individual # 8217 ; s tempers normally swing from excessively # 8220 ; high # 8221 ; and cranky to sad and hopeless and so back once more, with periods of normal temper in between ( Bellenir276 ) . The separating feature of Bipolar Disorder, as compared to other temper upsets, is the presence of at least one frenzied episode. Additionally, it is presumed to be a chronic status because the huge bulk of persons who have one manic episode have extra episodes in the hereafter. The statistics suggest that four episodes in ten old ages is an mean, without preventive intervention. Every person with bipolar upset has a alone form of temper rhythms, uniting depression and frenzied episodes, which is specific to that person, but predictable one time the form is identified. Research surveies suggest a strong familial influence in bipolar upset. Bipolar upset typically begins in adolescence or early maturity and continues throughout life. It is frequently non recognized as a psychological job, because it is episodicthose. Effective intervention is available for bipolar upset. The most important intervention issue is non-compliance with intervention. As the frenzied episode advancements, co ncentration becomes hard, believing becomes more grandiose, and jobs develop. Unfortunately, the hazard taking behavior normally consequences in important painful effects such as loss of a occupation or a relationship, running up inordinate debts, or acquiring into legal troubles. Many persons with bipolar upset maltreatment drugs or intoxicant during frenzied episodes, and some of these develop secondary substance maltreatment jobs. A frenzied episode is an abnormally elevated, expansive or cranky temper, non related to substance maltreatment or a medical status, that lasts for at least a hebdomad, and includes a figure of perturbations in behaviour and thought that consequences in important life accommodation jobs. Chronic behaviour that appears slightly similar to frenzied behaviour is more likely ADHD or grounds of personality job. It may be helpful to believe of the assorted temper provinces in manic-depressive unwellness as a spectrum or uninterrupted scope. At one terminal is terrible depression, which shades into moderate depression ; so come mild and brief temper perturbations that many people call # 8220 ; the blues, # 8221 ; so normal temper, so hypomania ( a mild signifier of passion ) , and so passion. Some people with untreated bipolar upset have repeated depressions and merely an occasional episode of hypomania ( bipolar II ) . In the other extreme, passion may be the chief job and depression may happen merely infrequently. In fact, symptoms of passion and depression may be assorted together in a individual # 8220 ; assorted # 8221 ; bipolar province ( Bellenir 278 ) . An early mark of manic-depressive unwellness may be hypomania # 8211 ; a province in which the individual shows a high degree of energy, inordinate moodiness or crossness, and unprompted or foolhardy behaviour. Hypomania may experience good to the individual who experiences it. Thus, even when household and friends learn to acknowledge the temper swings ; the person frequently will deny that anything is incorrect. In its early phases, bipolar upset may masquerade as a job other than m ental unwellness. For illustration, it may foremost look as intoxicant or drug maltreatment, or hapless school or work public presentation. If left untreated, bipolar upset tends to decline, and the individual experiences episodes of fully fledged passion and clinical depression. Psychological intervention frequently focuses on the life accommodation jobs that develop because of the frenzied episodes, and in assisting the single acknowledge the oncoming of a frenzied episode and take disciplinary action. Supportive guidance is needed, to assist the single accept that he/she has a chronic psychological job that will hold a major impact on life direction. Anyone with bipolar upset should be under the attention of a head-shrinker skilled in its diagnosing and intervention, every bit good as a psychologist. Psychologists provide the person and his or her household with support, instruction, get bying accomplishments developing, they besides help supervise the symptoms and promote the per son to go on medical intervention. The head-shrinker monitors the medicine that is normally required with this upset. Almost all people with bipolar upset, even those with the most terrible signifiers, can obtain significant stabilisation of their temper swings. One medicine, Li, is normally really effectual in commanding passion and forestalling the return of both frenzied and depressive episodes. Most late, the temper stabilising antiepileptics carbamazepine and valproate have besides been found utile, particularly in more stubborn bipolar episodes. Often these medicines are combined with Li for maximal consequence. Some scientists have theorized that the anticonvulsant medicines work because they have an consequence on tinder, a procedure in which the encephalon becomes progressively sensitive to emphasize and finally begins to demo episodes of unnatural activity even in the absence of a stressor. It is thought that Li Acts of the Apostless to barricade the early phases of this t inder procedure and that carbamazepine and valproate act subsequently. Children and striplings with bipolar upset are by and large treated with Li, but carbamazepine and valproate are besides used. Valproate has late been approved by the Food and Drug Administration for intervention of ague passion. The high authority benzodiazepines clonazepam and Ativan may be helpful adjuncts for insomnia. Thyroid augmentation may besides be of value. For depression, several types of antidepressants can be utile when combined with Li, carbamazepine, or valproate. Constructing a life chart of temper symptoms, medicines, and life events may assist the wellness attention professional to handle the unwellness optimally. Because manic-depressive unwellness is perennial, long-run preventative ( contraceptive ) intervention is extremely recommended and about ever indicated. Bi polar unwellness has been diagnosed in kids under the age of 12, although it is non common in this age bracket. The symptoms can be confused with attention-deficit/ hyperactivity upset, so careful diagnosing is necessary. There is no existent remedy for frenzied depression at present, but through the usage of monitored medicine plans it is possible to smooth out and cut down the frequence of highs and the depressions, and in some instances episodes may be all together prevented. A assortment of medicines are used to handle bi polar upset, but even with optimum medicine intervention, many people do non accomplish full remittal of symptoms. Without intervention, matrimonial break-ups, occupation loss, intoxicant and drug maltreatment, and self-destruction may ensue from the chronic, episodic temper swings. The intervention people have to take will be for the remainder of their lives and some people do non like to trouble oneself taking their medicines. I have neer encountered a indi vidual with bipolar upset, but now I know that when I am walking down the street the faces I see are non merely mundane people. By looking at a individual you know that there is a narrative behind that face. When I watch Television I ever see commercials about depression but I neer thought that so many people are diagnosed, non to advert the many signifiers of depression. Bipolar upset is one of the most hard signifiers of depression to populate a smooth life with. There are many topographic points for people to acquire aid ; I merely hope they take the chances. 317

Summer of the Monkeys Essay Example

Summer of the Monkeys Paper Summary: Summer of the Monkeys is a story about a 14 year old boy named Jay Berry who discovers about 28 loose monkeys running around in the prairie. Later in the story Jay Berry finds out the monkeys came from a crashed circus train and the owners are giving a reward to whoever can safely return them. Jay Berry then decides to catch the monkeys but soon realizes how hard it is and that he may not get the pony and . 22 caliber shotgun hes been wanting. When Jay Berry finally catches the monkeys ith the help of his grandpa, instead of spending the money on the pony and caliber, Jay Berry gives the money to his twin sister to fix her crippled leg and give her the option to finally be able to walk. Character Descriptions: Jay Berry Lee: ambitious, care free, clever Grandpa: happy, skillful, altruistic Rowdy: brave, cowardly, smart, giddy limbo: manipulative, sneaky, caring, self-less Discussion questions: 1. In the book summer of the monkeys Jay berry gives his reward money to his sister Daisy to fix her twisted leg, instead of buying the pony and . 2 caliber hes always dreamed of. If you were in this situation would you spend your money the same way Jay Berry did? Why or why not? 2. What does Jay Berry learn at the end of the book when he graciously gives his money to his sister instead of spending it on himself? 3. During this book Jay Berry spend his whole summer hunting down these monkeys and has, messed up numerous times, but has failed to give up. We will write a custom essay sample on Summer of the Monkeys specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Summer of the Monkeys specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Summer of the Monkeys specifically for you FOR ONLY $16.38 $13.9/page Hire Writer If you were in the same situation as Jay Berry would you give up after one shot? Or continue trying to atch the monkeys like Jay Berry? Key Passage: From chapter 17, page 267: Jay Berry: l cant buy a pony, grandpa, I said. If I do, id always feels guilty. Every time id climb on its back to go riding, ld think of my little sister and that old crippled leg of hers. Im going to give my money to her so she can go to the hospital and get it fixed up. Key Passage Explanation: (TS) The whole end of this book is all wrapped up in the Jay Berrys truthful words. L) Jay Berry has always wanted a beautiful paint pony, and when he finally has the oney to get one she has a nasty scar on her leg. (IQ) When Jay Berry sees his ponies crippled leg, he brings her back home and explains to his grandpa every time Id climb on its back to go riding, ld think of my little sister and that old crippled leg of hers. (Rawls 2 Jay Berry realizes what a shame it is tor the pony to go through that, and how bad i t must be for his sister; whose has a crippled leg her entire life. L) Jay Berry figures the right and logical thing to do would be to give his ister the money. (Q) Im going to give my money to her so she can go to the hospital and get it fixed up. Jay Berry tells his grandpa. (CM) Its really hard for Jay Berry to give all his hard earned money to Daisy to fix her leg, when he wanted the pony so bad. (CM) Jay Berry learned a very valuable lesson about thinking about others before yourself. (CS) At the end of the book Jay Berry is glad he gave the money to Daisy to fix her leg, he learns its more important to think of your family before yourself.

Essay Writing - Writing Tips From a Formalist Essay Sample

Essay Writing - Writing Tips From a Formalist Essay SampleWriting a short but interesting essay is one of the ways of making a mark in this world. Essay writing can be a life or death experience for you. A formalist essay sample that highlights the power of the writer as an individual and his uniqueness in the context of his job can give some direction in the way of this job.If you are stuck in a dead end job and is tired of complaining, then you can look forward to use the power of writing an essay. You can use a formalist essay sample for some advantage. The formalist essay sample can help you evaluate your writing and make it more creative and impactful.With a formalist essay sample you can start from the beginning and write your essay at that point. This makes a brilliant beginning for your career and has a more creative approach that can help you get where you want to be. You can use this option as a stepping stone to attain your dream. You can also use this idea to deal with th e problems that you face every day in your daily work and at home.When you get a good formalist essay sample you can start from a regular course of writing to hone your writing skills. A good formalist essay sample should cover all important aspects in the brief and concise manner. It should help you in making your writing approach more efficient and creative.You can use this essay sample to build your writing style. It can help you in using a few techniques that can help you impress the person reading your work. It should also help you to get good rank in a higher position in the organization.Writing a good formalist essay sample also helps you become confident about the worth of your work. If you are satisfied with the work of the essay, then you can use it as a base for improving the writing of other articles.Remember that a formalist essay sample is a must if you want to get a good job in this job market. You can follow some simple guidelines that can help you to a greater exten t.

Mean Things Happen essays

Mean Things Happen essays The 1930s were hit by a serious economic disaster called the great depression. This problem ruined the rural economy. The film Mean Things Happen visited the times of the great depression from a social as well as economic standpoint. The movie illustrated how capitalists went to unscrupulous measures to continue with their control over the proletariat class. Social and economic stratification were also issues that were boldly outlined in the film. The films starting focus was on how the hardships of the bourgeoisie class during great depression showed in the faces of the proletariat class. Sharecroppers picked very large loads of cotton for the plantation owners to sell. However, with the crash of the rural economy, cotton prices were extremely low. Not much money was being made so the sharecroppers werent getting paid or were either paid insufficiently. President Roosevelt tried to help the cotton plantations by giving the landlords money based on the size of their farms. This money was supposed to cover farming costs and the tenants wages. Unfortunately, landlords would keep the funds and pay the sharecroppers what they wanted. Even though the tenants were aware that they werent being properly paid, they werent allowed to view the figuring books because it was said to be insulting the landlord. The Southern Tenant Farmer Union, or the STFU, was an organization formed to attain equal rights for sharecroppers. 18 members, 11 white and 7 black men were at the first meeting. By the end of the year there were 1,000 members. The newly formed union wasnt well accepted by the capitalists. Fear of the minority group gaining power caused them to become defensive and more unjust. Murders, beatings, and firings were only a few hardships the union members faced while trying to gain their rights. The Wagner act granted the ...

Colonization in China and India Essay Example | Topics and Well Written Essays - 1500 words

Colonization in China and India - Essay Example Hence, our group somehow ruled the school population. Definitely my group's feat in school cannot match the real colonizers back in the 18th and 19th century when European conquistadors settled in foreign lands where their galleons docked, eventually migrated to that place and shared their knowledge to the natives. This word used to be the "in" thing among the rich empires almost three centuries ago. European countries spearheaded colonialism, adding more states and territories to their naturally rich metropolis. "Colonizers generally dominate the resources, labor, and markets of the colonial territory and may also impose socio-cultural, religious and linguistic structures on the conquered population ("Colonialism")." Today, most of the countries were once a colony of Europe or America. A number of decolonized country can be found in Asia, take China and India. According to history books and encyclopedias, ever-changing dynasty rule has weakened China. "The first reliable historical Chinese dynasty is the Shang, which settled along the Yellow River in eastern China from the 18th to 12th century BC ("China")." Invasions by other states soon followed to unseat the Shang. Such wars continued to overthrow one dynasty after the other. "Regime change was often violent and the new ruling class usually needed to take special measures to ensure the loyalty of the overthrown dynasty." Because of the unstable imperial regime, "European countries and the United States exploited the weakness of China." However, the world's super powers still "maintained a so-called international concessions in China, a sort of colonial enclave; the coastal towns of Macau and Hong Kong (Student's Surname) 3 were held on long-term leases by Portugal and the United Kingdom." On 1843, United States President John Tyler wrote a missive to Chinese Emperor Dao Guang, expressing the desire to broaden the trading system between the two countries. US President Tyler wrote, "let the people trade not only at Canton, but also at Amoy, Ningpo, Shanghai, Fuhchan, and all such other places as may offer profitable exchanges both to China and the United States provided they do not break your laws nor our laws ("Letter")." Apart from the US, Britain also took advantage of this scheme. As written in Chinese history, it was this time that China "awoke to the significance of the rest of the world, particularly the West." However, as China opened up to foreign trade and missionary activity opium became available. Two Opium Wars with Britain weakened the Emperor's control." But not all

Keynesian economists Essay Example | Topics and Well Written Essays - 1250 words

Keynesian economists - Essay Example The paper also considers the negative impact of government interference in business as per the suggestions of Keynesian economists. Keynesian economics is based on aggregate demand and government intervention. The theory was created by John Maynard Keyes to explain the Great Depression in the 1930s (Samuelson & Nordhaus, 2010). At the time, the classical economics theories assumed that the free market would automatically self-regulate by providing employment and sustain the economy. Goods and services’ total demand in the economy at a specified time is aggregate demand. Prior to Keynesian economics, the assumption was that a decrease in aggregate demand in the economy would result in fewer goods and job opportunities. This would translate to reduced wages and inflation, which would enable employers to invest and create more jobs. However, the great depression disapproved the theory. Many factors influence aggregate demand. During a recession, the decisions made by the private sector may reduce consumer spending (Higgins, 2013). Similarly, prices and wages gradually respond to the fluctuations of demand an d supply causing shortages or surpluses in employment opportunities. Keynesian economists hold that government intervention plays a key role in solving the problem of insufficient aggregate demand. Aggregate demand represents the spending of the government, public and private sector. Insufficiency in aggregate demand comes about when the spending of all these sectors reduces. The government is in a position to solve the problem of insufficient aggregate demand through active policies like fiscal stimulus package and job creation, which increases spending and restores aggregate demand. Many theories against government interference with business find unbalanced government budgets disturbing for the economy (Higgins, 2013). Nonetheless, Keynesian economists find that government intervention

Marketing Information System Essay Example for Free

Marketing Information System Essay INTRODUCTION: Marketing was the first functional area to exhibit an interest in MIS. Shortly after the MIS concept originated, marketers tailored it to their area and called it the MKIS (MARKETING INFORMATION SYSTEM). Early graphic models of MKISs provide a basis for organizing all functional information systems. The MKIS consists of three input subsystems: AIS, marketing research, and marketing intelligence. The output subsystems address the information needs of the four ingredients of the marketing mix (product, place promotion, and price), plus an integration of the four. SUMMARY: FUNCTIONAL ORGANIZATIONAL STRUCTURE The term organizational structure refers to how the people in an organization are grouped and to whom they report. One traditional way of organizing people is by function. Some common functions within an organization include production, marketing, human resources and accounting. FUNCTIONAL INFORMATION SYSTEMS FIS also known as functional information system may be described as a computer program system which processes the daily information’s such as TPS (Transaction Processing Systems). MARKETING PRINCIPLES One definition states that marketing â€Å"consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services and ideas.† THE MARKETING MIX The objective is to develop strategies that apply these resources to marketing the firm’s goods, services, and ideas. The marketing strategies consist of a mixture of ingredients called the Marketing Mix: product, promotion, place, and price. They are known as the four Ps. Product – is what the customer buys to satisfy a perceived want or need. A product can be a physical good, some type of service, or an idea. Promotion – is concerned with all the means of encouraging the sale of the product, including advertising and personal selling. Place – deals with the means of physically distributing the product to the customer through a channel of distribution. Price consists of all the elements relating to what the customer pays for the product. EVOLUTION OF THE MARKETING INFORMATION SYSTEMS CONCEPT In 1996 Professor Philip Kotler of Northwestern University used the term marketing nerve center to describe a new unit within marketing to gather and process marketing information. He identified the three types of marketing information. These are the following: Marketing Intelligence information that flows into the firm from the environment. Internal Marketing Information information that is gathered within the firm. Marketing Communications information that flows from the firm outward to the environment. EARLY MARKETING MODELS Brien and Stafford were among the first modelers. Basing their design on the four Ps and emphasizing the development of strategic marketing programs. King and Celand stressed strategic planning; whereas Kotler, Montgomery, and urban, and Crissy and Mossman emphasized decision support. These modeling efforts began in the 1960s and continued into the 1970s. MARKETING INFORMATION SYSTEM MODEL It consists of a combination of input and output subsystems connected by a database. Output Subsystems Each output subsystems provides information about its part of the mix. * Product Subsystems provides information about the firm’s products. * Place Subsystems provides information about the firm’s distribution network. * Promotion Subsystems provides information about the firm’s advertising and personal selling activities. * Price Subsystems helps the manager make pricing decisions. * Integrated-Mix Subsystems which enables the manager to develop strategies that considers the combined effects of the ingredients. Database A structured collection of data. The data that is used by the output subsystems comes from the database. Input Subsystems * Accounting Information System gathers data describing the firm’s marketing transactions. * Marketing Intelligence Subsystems gathers information from the firm’s environment that has a bearing on marketing operations. * Marketing Research Subsystems conducts special studies of marketing operations for the purpose of learning customer needs and improving marketing efficiency. ACCOUNTING INFORMATION SYSTEM The collection, storage and processing of financial and accounting data that is used by decision makers. An accounting information system is generally a computer-based method for tracking accounting activity in conjunction with information technology resources. The resulting statistical reports can be used internally by management or externally by other interested parties including investors, creditors and tax authorities. Data for Preparation of Periodic Reports A classic example of how marketing information can be provided by the AIS (Accounting Information System) is sales analysis. Sales Analysis is the study of the firm’s sales activity in terms of which products are being sold, which customer are buying the products, and which sales representatives are selling them. Data for Preparation of Special Reports The vast majority of data that is used to respond to managers’ database queries likely comes from the AIS, e.g. to prepare a sales analysis using 4GL. Data for Mathematical Models and Knowledge-Based Systems A mathematical model is a description of a system using mathematical concepts and language. The process of developing a mathematical model is termed mathematical modeling.